This was an amazing article over all thank you. As someone that started with Nike in the spring of 89 what I remember hearing about overcoming Reebok in aerobics was number one Nike had a pipeline of the great leaders, number two they had finally found a way to make air visible to end number three was the strategy of we're losing the aerobics conversation let's change the argument and they invented cross training and then they put tons of advertising behind it with Bo Jackson.
This was an amazing article over all thank you. As someone that started with Nike in the spring of 89 what I remember hearing about overcoming Reebok in aerobics was number one Nike had a pipeline of the great leaders, number two they had finally found a way to make air visible to end number three was the strategy of we're losing the aerobics conversation let's change the argument and they invented cross training and then they put tons of advertising behind it with Bo Jackson.