One of my favorite streetwear brands at the moment is called Badfriend. The irony being my philosophy is that the best brands behave as best friends. They are honest and complex, but most of all, they are reliable and consistent. Which, is why I don’t think it’s a coincidence that as social bonds are fraying, the power of brand is simultaneously deteriorating. Much of this can be attributed to the reduction of both to products and information. If a brand is a friend, then its heartfelt conversation is its good. But if you can extract the part you need in that moment (e.g. A.I.), deliver it within 48 hours for cheap, then does it really matter who you are getting it from?
Damn Bobby, this is one peaks. 🏔️ So Epic. Great insight.
Amen