Retro Future.

The Hundreds and eBay introduce Greatest Hits, our official vintage page in the online auction house.

Around the start of the pandemic, we noticed a new dynamic within the brand. More than ever, our community was rehashing their favorite memories with The Hundreds. And they’re reliving these moments by digging for vintage pieces in secondary marketplaces.

Many brands don’t survive long enough to see this happen, but we’ve left such a deep trail behind us that there are legions of followers who have filled the journey. Multiple generations have emotional touchpoints with specific product, events, and eras. The Blog years, RSWD/POST/GRND/BDWY, the collabs. And at 20 years old, we are now speaking to a young customer who wasn’t even alive when the brand was founded. For them, the search for vintage 2000s streetwear is more about culture than clothing. 

We started talking to the eBay team about how we could work together to address this turn. We’d already been quietly amassing vintage The Hundreds (Greatest Hits) in our archive. For us, it was about reference and design process. But, it turned out many others have been hunting also, as eBay disclosed the number of searches and sales "The Hundreds" was fetching on their platform. 

From deadstock shoes on Japanese online auction houses to Round Two and StockX, vintage has featured in the street fashion ecosystem for decades. Yet, it surprises me that most of the brands that are being traded don’t play an active role in their exchange. Especially considering how particular they are with image and how vigilant they are with distribution. They do all the thoughtful work to set up the art, then let the resellers dictate the rest. 

The Hundreds and eBay have partnered on an official home for The Hundreds Greatest Hits. We are sourcing pieces directly from our archive room and refreshing inventory on a bi-weekly schedule. Ben and I are personally curating these skateboards, watches, toys, and clothing to tell the story how it was intended to be told. Meanwhile, our community is assured that these items are not only authenticated but meaningful to the future of The Hundreds. 

On a broader note, we are excited to galvanize the next chapter of vintage collecting. We’re probably a couple years out from striking that mid-2000s sweet spot, but we believe a renaissance of independent T-shirt labels is on the horizon. 

We’ll see... Nobody knows what’ll happen next, but we can tell you what happened before. 

Greatest Hits on The Hundreds eBay is now LIVE.

More on the 2000s Streetwear revival HERE.