Everyone's a Liar.

I had this idea for a T-shirt. It says, “Everyone’s a liar” in small white embroidery. Maybe a navy tee. I think we need it more than ever.

60% of adults lie at least once in a ten-minute conversation. 90% lie on their online dating profiles. Everyone’s a liar.

It’s not just the politicians that are lying. We expect them to lie. They’re advertising themselves. Advertisers are also expected to lie. We watch commercials with suspended belief. The consumer knows that “Best Pizza in New York” isn’t necessarily, objectively true. It’s just marketing. We give companies space to lie. Same with the media. Regardless of which side you stand on, the media has an agenda. They’re in the business of making money and so they must create stories. The very idea that the news is filtered through an organization or even one individual means that the facts are tainted with bias.

But we’re all the media now. Social media. To compound matters, we’re also advertisers and marketers and storytellers for ourselves. We are Colgate, Anheuser-Busch, and Nike now. We have lifestyles to convey, images to build, and brands to protect. Instagram started off with photo filters – a soft, cool tone or a warm nostalgic sepia. We’ve now graduated to life filters, colored by emotional music and fabricated captions and doctored memories…